⚠️Apple is pivoting its entire AI strategy not by competing directly, but by turning the iPhone into the central marketplace for AI.
Instead of spending billions like Amazon, Microsoft, Google, and Meta on AI infrastructure, Apple has actually reduced spending leading to a gap in AI capability.
So rather than trying to catch up, Apple is changing the game:
• It’s introducing AI “extensions” in iOS 27, allowing chatbots like Claude, Gemini, Grok, Perplexity, and Copilot to plug directly into Siri
• Users can choose which AI to use, turning Siri into a hub for multiple AI services instead of
Instead of spending billions like Amazon, Microsoft, Google, and Meta on AI infrastructure, Apple has actually reduced spending leading to a gap in AI capability.
So rather than trying to catch up, Apple is changing the game:
• It’s introducing AI “extensions” in iOS 27, allowing chatbots like Claude, Gemini, Grok, Perplexity, and Copilot to plug directly into Siri
• Users can choose which AI to use, turning Siri into a hub for multiple AI services instead of
