🧠 Apple’s Siri reboot exposes a deeper AI strategy split
Bloomberg reports that Apple is rebuilding Siri from the ground up into a standalone AI chatbot. The internal effort, known as Campos, signals Apple’s attempt to re-enter the AI race dominated by OpenAI and Google.
But the move clashes with a recent report from the same outlet: Apple was prepared to pay Google roughly $1B per year to integrate Gemini, after internal models reportedly failed on complex queries. Competing with AI leaders using one of their own models feels paradoxical.
There are three plausible explanations:
• Parallel
Bloomberg reports that Apple is rebuilding Siri from the ground up into a standalone AI chatbot. The internal effort, known as Campos, signals Apple’s attempt to re-enter the AI race dominated by OpenAI and Google.
But the move clashes with a recent report from the same outlet: Apple was prepared to pay Google roughly $1B per year to integrate Gemini, after internal models reportedly failed on complex queries. Competing with AI leaders using one of their own models feels paradoxical.
There are three plausible explanations:
• Parallel
