📢 Google launches universal commerce protocol for agentic shopping
Google new UCP is an open standard that lets AI agents handle the full shopping journey across discovery, checkout, and post purchase. It powers agentic checkout on Google, branded retailer agents, and new offer formats in AI driven shopping.
- UCP is an open standard for agentic commerce across discovery, buying, and support
- One protocol that works across agents, retailers, and payment providers
- Compatible with A2A, AP2, and MCP
- Co developed with Shopify, Walmart, Target, Etsy, Wayfair and backed by 20 plus partners
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Google new UCP is an open standard that lets AI agents handle the full shopping journey across discovery, checkout, and post purchase. It powers agentic checkout on Google, branded retailer agents, and new offer formats in AI driven shopping.
- UCP is an open standard for agentic commerce across discovery, buying, and support
- One protocol that works across agents, retailers, and payment providers
- Compatible with A2A, AP2, and MCP
- Co developed with Shopify, Walmart, Target, Etsy, Wayfair and backed by 20 plus partners
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