📢 Instagram head Adam Mosseri just wrote 1,240 words on how AI will affect Instagram creators and social media.

Here are 9 takeaways:

1. By 2026, “authenticity” will be infinitely reproducible: deepfakes and AI media will look real.

2. The internet already shifted power from institutions to individuals; creators gained trust as institutions declined.

3. AI will produce far more content than humans capture, including high-quality “synthetic” media that soon feels real.
    
4. As synthetic content floods feeds, true authenticity becomes scarce, increasing demand for trusted creators.

5. T