❗️Big update on OpenAI's upcming ads:

OpenAI is actively testing how ads could appear inside ChatGPT. "For instance, AI models could prioritize sponsored content to ensure it shows up in ChatGPT responses."

• Sponsored info prioritized inside answers for relevant queries (e.g., a Sephora-sponsored mascara recommendation), and

• Sponsored modules in a sidebar next to the main response, likely paired with a “includes sponsored results” disclosure.

Another mockup keeps ads out of the first reply, instead showing them only after the user signals deeper intent - like clicking a place in a trave